There's endless advice out there about how to run your business online, and absolutely no time, energy or childcare to act on all of it. So we're going to do the sorting for you.

Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives.

Every week we take whatever everyone's suddenly talking about, the trends, the launches, the content everyone's copying, the advice that sounds clever but doesn't quite hold up, and ask the question you're probably already thinking: should I care?

Expect honest conversations, real money talk, strong opinions and the occasional collective eye-roll at the internet. It's not a tips podcast and it's not a polished masterclass. It's the actual conversation behind the polished posts.

In this little sneak peek, you'll get a taste of what's coming in episode one.

Meet your hosts Sophie Griffiths is a fast-talking scaling strategist who teaches women to grow their businesses with ads, smart offers and marketing that actually sounds like them. Two girls, a dog, an ADHD diagnosis and strong feelings about trashy TV and salted butter.

Ruthie Walmsley is a storytelling coach and recovering English teacher who helps women turn what they actually think into content people can't stop reading. One son, one dog called Rosie, and a personality she'll cheerfully admit is "a lot."

Follow Should I Care? now so the first full episode lands in your feed the moment it drops Tuesday 16th June. We'll see you then.