Being Ridiculously Easy to Do Business With

With Special Guest: David Avrin, Customer Experience Expert & Bestselling Author

Your product is good. Your team is good. Your pricing is competitive. So why are customers still leaving?

In this episode, Meridith sits down with internationally in-demand keynote speaker and customer experience strategist David Avrin to tackle the question most businesses never think to ask: how hard is it to actually do business with you?

David has spent decades helping organizations across the globe rethink how they serve customers, build loyalty, and grow in a marketplace where quality alone is no longer a differentiator. His latest book, Ridiculously Easy to Do Business With, is the manifesto every business owner and executive needs right now.

What you will take away from this conversation:

• Why ease of doing business has overtaken price as the primary driver of customer decisions
• The difference between necessary friction and the unnecessary friction that is quietly costing you customers
• Why chatbots, contact forms, and rigid policies are driving your best clients straight to your competitors
• How uncertainty in the marketplace amplifies customer frustration — and what you can do about it
• The one question every leader should ask: what is it like to be your own customer?

If you have worked hard to earn your customers' trust, do not lose them over something you can fix. This episode will show you exactly where to start.

Connect with David Avrin: davidavrin.com | LinkedIn: David Avrin