E22: AI has no discretion so stop asking it to behave like it Titelbild

E22: AI has no discretion so stop asking it to behave like it

E22: AI has no discretion so stop asking it to behave like it

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We’re excited to share a new episode in our podcast series: a candid conversation on a topic that’s becoming increasingly important for research, strategy, and product teams—“AI has no discretion.”

In this episode, we unpack what “discretion” really means in practice—judgment, reasoning, and agency—and why it’s risky when teams (and clients) assume AI can make the same calls a human can. We explore where AI can be incredibly helpful, where it can overreach, and how to set clear “stop conditions” so AI-supported probing doesn’t drift into awkward, unproductive, or ethically fuzzy territory.

Expect a practical, easy-to-follow discussion—with a light philosophical touch—connecting real-world qualitative work to bigger ideas about agency and responsibility.

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