What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665 Titelbild

What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665

What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665

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In episode 665 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Ashley Christenson, also known as Ashni, for a deep conversation about one of the most important questions facing podcasting, streaming, creator media, startups, and traditional media right now: What does “New Media” actually mean today? The term “New Media” has been around since the late 1990s, but its meaning is shifting again. What once described digital media outside traditional broadcast and print is now being used by creators, VCs, startups, streaming strategists, AI companies, and professional communities to refer to something more specific: creator-led media that builds trust, influence, industry position, and direct audience relationships. Ashley brings a unique perspective from 13 years in online media, Twitch streaming, YouTube education, startup marketing, community building, and creator strategy. She explains that she sees the creator economy as building an audience as the asset, whereas the emerging version of New Media is more about building status and position within an industry conversation. In her view, the key difference is not simply between consumer and professional audiences, but about what the media operation is designed to build and protect. Rob brings the longer history of podcasting and digital media into the discussion, asking whether podcasting was one of the first major expressions of New Media and whether it now sits within a much larger creator-led ecosystem. The conversation explores how podcasting, YouTube, streaming video, newsletters, live shows, X, AI-generated content, and Apple Podcasts’ move toward HLS video streaming are all blurring the old lines between podcasting, creator media, and professional media. A major theme in this episode is whether podcasting is still its own category or has become a powerful format within the broader New Media industry. Rob argues that the word “podcast” is increasingly defined by audiences and platforms, while creators may need to think more broadly as show builders, media operators, and participants in the creator economy. Ashley and Rob also explore how X is becoming a real-time professional media layer, why founders, investors, executives, and AI builders are returning to the platform, and why companies are experimenting with live streaming, clipping, launch videos, short-form content, and creator-style formats to reach professional audiences. The episode also moves into AI-generated media, human-hosted content, AI clones, disclosure, and trust. Rob argues that human-created and AI-created content may both need clear labeling, while Ashley points out that long-form podcasts may remain more defensible because listeners often build real relationships with hosts over time. This conversation lands on a bigger media reality: New Media is no longer just a technology term. It is becoming a business category, a creator category, a trust category, and a professional influence category. Podcasting helped build the foundation, but the next version of New Media is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on trust than ever before. Key Topics: What “New Media” means in 2026Creator economy vs. New MediaAudience as an asset vs. status as an assetWhy podcasting helped define early New MediaWhether podcasters should now think more like creators and show buildersApple Podcasts HLS video and the return of video podcastingYouTube, Spotify, X, and the platform shift around showsWhy VCs and startups are using the term New MediaX is a professional media and live content platformTraditional media is trying to become more internet-nativeAI-generated podcasts, AI clones, and synthetic mediaHuman-hosted content, disclosure, and audience trustWhy long-form podcasts may remain defensible in the AI era Chapter Markers: 00:00 Cold Open and Welcome 00:32 What Does New Media Mean 02:08 Podcasting Meets Multi Format 03:14 Meet Rob Greenlee 04:01 Introducing Ashley Christensen 04:53 Ashley’s Creator Economy Journey 08:26 AI Definitions of New Media 12:35 Creator Economy vs New Media 16:29 The Kill Switch Test 21:38 Is VC Rebranding New Media 24:10 Niche Status Media Examples 31:55 Traditional Media Goes Internet Native 34:59 Podcasting Identity and Convergence 41:35 Creator as a Catch-All Term 43:56 Naming New Media 46:11 Podcast Term Debate 51:02 X Shapes Media 55:35 X Video Creator Push 01:00:51 Twitter Podcast Roots 01:04:38 AI Flooding Podcasts 01:07:48 Human Trust Labels 01:11:34 Clones and Disclosure 01:17:49 Trust Factor Wrap 01:18:19 Closing and Where to Follow Guest and Host Links Guest: Ashley Christenson / Ashni Streaming strategist, creator economy, and new media operator X: https://x.com/ashnichristYouTube: https://youtube.com/@ashnichristHype Partners: https://x.com/hypepartners Host: Rob Greenlee New Media Show: https://newmediashow.comRob Greenlee: https://...
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