Steve Turner is a multimedia PR expert. Solomon/Turner has managed and executed dozens of targeted campaigns for clients of all sizes. The firm enjoys a special expertise in both businesses to business and business to consumer publicity, as well as reputation management. Solomon Turner maintains an extensive list of relationships with many key members of the media from television, newspapers and trade journals.

Kevin and Graham introduce their guest Steve Turner, an expert in public relations who has written a book on the subject. They highlight his background in sports commentary and media work.

Steve shares the history of how he founded his PR firm Solomon Turner, starting in radio and advertising before transitioning to PR and merging with an advertising agency run by his now-wife Shelly.

Steve explains the concept of thought leadership and how he has helped clients like an author on Jeep history establish themselves as experts in their fields through media appearances, speaking engagements, and other PR tactics.

Steve outlines a 5-step process for developing an effective PR campaign: 1) Defining clear objectives, 2) Identifying the target audience, 3) Crafting the right messaging, 4) Selecting the right delivery channels, and 5) Measuring the results and ROI.

Steve discusses how PR has evolved in the digital age, with the rise of social media and podcasts providing new channels for thought leadership and third-party endorsement. He cautions against over-reliance on AI-generated content.

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com