If you have been pouring your heart into writing a book and wondering how to actually get people to read it, this episode is for you.

I was introduced to Jenn T. Grace by one of our clients, Linda Hunt, and the moment we got on a call, I knew I needed to get her on the show. She is an award-winning author, nationally recognized speaker, and publishing strategist with more than 20 years of experience in marketing, communication, and storytelling. She is the founder of Publish Your Purpose, a certified B Corp hybrid publisher, and the creator of the Institute for Author Growth and Impact, an educational platform supporting nonfiction and memoir writers through every stage of their author journey.

And I have to be honest: after nearly 400 episodes of this podcast, I somehow never did an episode about using podcast appearances to promote a book. Jenn helped me fix that.

In this conversation, we get into why podcast guesting converts so much better than traditional media for authors, what realistic book sales numbers actually look like, and why the authors who talk about their book constantly are the ones who win long-term. Jenn also shares the sweet spot for when to start marketing your book, how to grow your email list before your book even launches, and how some of her clients have landed six-figure consulting deals simply by getting their book into the right hands.

If you are an entrepreneur, coach, or thought leader who is writing a book or thinking about writing one, this episode will show you exactly how to use podcast guesting to build momentum before, during, and long after your launch.

Connect with Jenn: publishyourpurpose.com

Ready to get booked on podcasts and promote your book? Schedule a free discovery call at interviewconnections.com/call.