How Justin French Went From Data Analyst to Shooting Keke Palmer & A$AP Rocky
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In this episode of Art School Graduate, we explore portrait photography, fashion photography, and the creative process behind making images that feel both timeless and contemporary. If you are a self-taught photographer, an emerging creative, or anyone trying to find your visual voice in a gate-kept industry, this conversation is full of real, actionable advice on how to build a creative career on your own terms.
Justin opens up about studying economics, working for seven years as a corporate data analyst, and only picking up a camera because he was editing at a fashion magazine and could not afford to hire the photographers he needed. From shooting friends in his Bronx apartment with natural light, his work has traveled to Red Hook Labs, Saatchi Gallery, Fotografiska, and Rencontres d'Arles, with covers including Keke Palmer for The Cut, A$AP Rocky, and Venus Williams for Cultured.
We go deep on how to find your photography style, how to direct A-list subjects past their public persona, why trust matters more than the perfect frame, and how to develop a portrait photography voice that lasts. Justin shares his honest take on how to shoot celebrities, how to build a portfolio without art school, and the responsibility self-taught photographers carry when their work reflects Black and LGBTQ+ communities.
This is a real conversation about how to become a photographer, how to find your creative voice, and how to navigate the photography industry as a self-taught artist who came in through the back door.
💡 Question for you: What is the best piece of advice you have ever received as a self-taught creative?
Drop it in the comments — I read every single one.
🎯 This episode is for you if:
You are a self-taught photographer trying to break into the industry
You want to learn how to become a photographer without an art school
You are looking for portrait photography tips and creative direction
You want to know how to develop your photography style and voice
You are trying to figure out how to shoot celebrities and high-profile subjects
You want honest advice on building a creative career as an emerging photographer
You are interested in Black photographers and underrepresented voices in fashion photography
You are navigating the line between commercial photography and fine art
🕐 Timestamps:00:00 Cold open00:36 Welcome and intro01:18 How to become a photographer without art school03:50 How an analyst background shapes his image-making06:30 When photography clicked as a real career08:30 Why portrait photography over street photography10:45 DIY photography setup and learning natural light13:45 Being a self-taught photographer in a gatekept industry22:00 How travel and culture shape your creative voice25:30 From Red Hook Labs to Saatchi Gallery and Fotografiska28:30 Reflecting on Antwaun Sargent and The New Black Vanguard30:45 How to develop your photography style and voice33:30 How to use historical references in modern photography38:50 How to make timeless images that still feel contemporary43:00 How to build trust with your subjects on set44:30 Photographing Black and LGBTQ+ communities with care46:40 What dignity in portrait photography really means49:00 How to direct celebrities like Keke Palmer and A$AP Rocky52:00 Subject, setting, or concept — what comes first54:00 What he has stopped trying to prove as a photographer55:30 How to maintain your voice in commercial photography57:00 Emotional security advice for emerging photographers1:02:00 Rapid fire round1:04:00 Photography as a labor and a craft1:06:00 Creating images that live beyond you1:07:00 Advice for self-taught photographers starting out1:09:30 The legacy he hopes his photography leaves1:10:30 What he would tell his younger self
🌐 Connect with Justin French:
Website: www.justin-french.com
Represented by: We Folk
Instagram: @justinfrench
🎨 Follow the Podcast:Instagram: @artschoolgraduate_podcast
Host: Justin Robinson