Apple Podcasts is rolling out video podcasting, and it could change how creators think about podcast strategy.

In this episode of The Branding Fix, we talk about what Apple adding video means for podcasters, why YouTube should not be the only place creators share video content, and how giving your audience more ways to consume your content can expand your reach.

We also discuss why video does not need to be overly produced. Sometimes the best move is simply turning on the camera, recording what you are already doing, and letting your audience choose whether they want to listen, watch, or switch between both.

In this episode, we cover:

• Apple Podcasts adding video podcasting
• Why this matters for creators and podcasters
• How video could change podcast content strategy
• Why relying only on YouTube can be risky
• Why simple video is better than overthinking it

Listen in and let us know: are you planning to add video to your podcast or content strategy?

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