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Hocus-Focus

Hocus-Focus

Von: The Mamones
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HOCUS-FOCUS

The Photography & Creative Business Podcast

You started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.

Welcome to Hocus-Focus, the podcast for photographers, videographers, and creative entrepreneurs who are ready to stop spinning their wheels and start building a profitable, sustainable business on their own terms.

Each week, hosts Don and Emily Mamone dispel common misconceptions and deliver strategic insights, proven marketing tactics, and the honest conversations photographers and creatives want and the industry needs. You’ll learn how to differentiate your business, diversify your client base that represents repeat revenue potential and build an iconic brand that consistently attracts loyal clients who appreciate you, respect your time, and value your work.

They sit down monthly with industry-leading photographers, creatives, and entrepreneurs who’ve cracked the code and are at the top of their game with plenty of ideas and inspiration to share. They’ll talk about what's actually working, what isn't, and what it takes to succeed.

After nearly two decades living at the intersection of artist and entrepreneur, including nearly ten years photographing weddings, Don and Emily have seen and heard it all. The last twenty years weren't easy, but they were absolutely worth it. There were tears of frustration and fear, but plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today, and where you'll be soon.

They did the math, made the hard call, and rebuilt their business in the corporate market, working with clients that represent better projects, recurring revenue, and the kind of life they actually want. That shift changed everything. Now they're sharing their secrets with you.

New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic; what feels impossible right now is closer than you think.
So if any, or all, of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus now, because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.© 2026 The Mamones LLC All Rights Reserved.
  • Hocus-Focus Trailer
    May 1 2026

    Episode Title: 2026-04-30_Hocus-Focus Trailer

    Episode Number: #1 (Trailer)

    Release Date: 2026-04-30

    Duration: 03:14

    Hosts: Don Mamone & Emily Mamone


    Episode Summary

    Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked at their lives, and realized something had to change. That’s when they took the leap into corporate photography—discovering better clients, recurring work, and plenty of room to breathe. The Hocus-Focus Podcast is their story, told candidly and with the kind of straight talk you only get from people who’ve been there. Tune in for real-life experiences, industry insight, and practical advice on pivoting your photography business for more stability and joy.


    Episode Hook

    Burned out shooting weddings? Don Mamone and Emily Mamone share how corporate photography gave them their lives back.


    Timestamps

    [00:11] - Meet Don & Emily: Quick introductions and setting the stage for their photography journey.

    [00:25] - Why Weddings Aren’t Enough: Emily Mamone explains why wedding photography seemed like a smart choice, but wasn't everything it was cracked up to be.

    [00:38] - The Problem with Wedding Photography: Don Mamone and Emily Mamone talk about hustle, competition, and one-time clients.

    [00:55] - Doing the Math: They calculate their real hourly rate and realize something’s off.

    [01:08] - The Shift: Choosing to move away from weddings and into the world of corporate photography.

    [01:27] - What Improved: Reclaiming time, quality of life, and their love of photography.

    [02:10] - What the Podcast’s About: Introduction to the show’s mission and what listeners can expect.


    Key Takeaways

    - Calculate your actual hourly rate—including time for shooting, editing, and recovery—to see your real earnings.

    - One-off wedding jobs limit opportunities for recurring income and personal downtime.

    - Corporate clients bring repeat business, higher rates, and a less chaotic workweek.

    - Changes in your business model can directly lead to more satisfaction and freedom.


    Why Subscribe

    The Hocus-Focus Podcast is the real story of how Don Mamone and Emily Mamone moved from wedding burnout to a thriving corporate photography business. Each episode shares what worked (and what didn’t), so you can make smarter choices for your own creative career.


    Listener Engagement

    Subscribe: Find us on Apple Podcasts, Spotify, and YouTube for more episodes.

    Share: If you know a photographer tired of weekend gigs, send them this trailer.

    Next Step: Take a hard look at your numbers—figure out your true hourly rate.

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    3 Min.
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