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Can we truly have "clean beauty" if the soil it grows in isn't healthy?

In this special episode, recorded live at the Organic Spa Magazine NYC Media Event, we go beneath the surface of the beauty industry. We’re joined by four mission-driven leaders to discuss why regenerative agriculture and soil health are the next frontiers of sustainability.

In this episode, we discuss:

• The Foundation: Why clean soil is the ultimate "active ingredient" in skincare.
• Global Standards: How North American regenerative practices compare to the EU.
• True Sustainability: Moving beyond recyclable bottles to compostable packaging and environmental tracking.
• The Tech Frontier: How technology is helping founders source ingredients more ethically.

Meet the Panel:

✨ Katherine Pye – General Manager, Wildsmith Skincare

✨ Dr. Nicholas Perricone – Author & Founder, Perricone MD Skincare

✨ Ian McKee – CEO, Carrot

✨ Ian Lirenman – CEO, emerginC

📺 Want to see the live recording? Watch the full video of this panel on our YouTube channel.

📖 Read the full article about the event here.

🛡️ Mission-Driven Standards & Transparency

At The Mission-Driven Founders Podcast, our mission is to provide a platform for innovators shaping the future of health and wellness. To maintain our commitment to our listeners:

• Editorial Policy: An interview is an exploration of a founder’s vision and journey; it is not an automatic endorsement of their products, services or claims.
• Certification Status: Please note that at the time of this recording, these brands had not been CMB Certified.
• Our Standard: While we are inspired by these founders' story and vision, our official CMB endorsement is reserved exclusively for brands that have completed our rigorous verification process.

Curious about what it takes to get the Seal? ✨ Learn more about the CMB Certification Program

🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!

📖 Get your copy of Women in Wellness on Amazon or on our website:

🌍 Explore Crunchy Mama Box and discover certified wellness brands.

Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.

Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.

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