201. Fake It Til You Make It Is Amazing Advice Titelbild

201. Fake It Til You Make It Is Amazing Advice

201. Fake It Til You Make It Is Amazing Advice

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 Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she's bringing Nike, Taylor Swift, and brain science to the table. In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian's argument from last episode and pitches fake it till you make it as one of the most powerful permission slips in the personal development toolbox. It's not a fraud strategy. It's not a character flaw. It's a six-word reminder that ready is a decision, not a feeling. Krista starts where she knows best: the origin story of this podcast. Back in 2018, she and Brian were doing Facebook Lives about sales and storytelling. People kept telling them they should start a podcast. And they kept saying no — because they didn't know how. They weren't ready, so they faked it. They told people they were starting a podcast before they knew what that meant, sat down in front of two mics on a table in a room they called Studio D, and figured it out as they went. Episode 201 is proof it worked. From there, Krista makes the connection to Nike. The slogan "Just Do It" — responsible for driving Nike from $877 million to $9.2 billion in revenue over a decade — was written the night before the pitch meeting by Dan Wieden of Wieden+Kennedy. He walked into that room faking his confidence. Fake it till you make it and Just Do It, Krista argues, are in the same category. She also brings in Taylor Swift's anthem "I Can Do It With a Broken Heart" from The Tortured Poets Department — a song that uses the phrase verbatim and has become an anthem for millions. The science backs her up too. Self-talk builds neural pathways. When you tell yourself you're capable before you feel capable, your brain starts building the circuitry to match. Krista walks through what goes through her head before she steps on stage to give a keynote — because faking confidence isn't dishonest, it's how you act your way into a new way of feeling. The stakes are real. Bronnie Ware, a palliative care nurse who wrote The Top Five Regrets of the Dying, found that the number one regret of people at the end of their lives was not having the courage to go after what they really wanted. A Cornell University study found that 76% of people's biggest regret is not fulfilling their ideal self. For Krista, fake it till you make it is the antidote to ending up in that 76%. Brian isn't convinced without a fight. He comes in with four pointed questions about ambiguity, a reference to Switch by Chip and Dan Heath, and a standing objection from last week. Krista has answers for all of them. This is the She Sells episode in the rebrand of She Sells He Sells — and Krista makes her case with the same confidence she's been faking since 2018. IN THIS EPISODE [0:00] Intro: Krista previews her case, explains the 5 S's, and gives you the roadmap for today's episode — including the part she wants you to sit with [3:10] Krista's sell: fake it till you make it is amazing advice — and it is just not that deep [4:00] The setup: it's a six-word permission slip, not a fraud strategy — and anyone who disagrees is yucking the yum [5:18] The Story: back to 2018. How Krista and Brian went from Facebook Live to 200+ episodes as podcast hosts — scared, unprepared, and faking it from day one [9:00] What Studio D looked like at the beginning, why they told people they were starting a podcast before they knew how, and what happened when they showed up anyway [10:53] The Nike connection: the real origin story of "Just Do It" — and why Dan Wieden walking into that pitch meeting sounds a lot like fake it till you make it [13:03] Taylor Swift's anthem: why I Can Do It With a Broken Heart is fake it till you make it in three minutes and forty seconds — and what that song is actually about [16:22] Brian plants a seed: Switch by Chip and Dan Heath, the food pyramid, and why vague advice doesn't drive change (or does it?) [17:01] Brain science: self-talk builds neural pathways. What you tell yourself before you walk into the room changes what happens in the room. [17:21] The keynote example: what actually goes through Krista's head before stepping on stage — and why faking confidence isn't just okay, it's sometimes the whole point [19:40] The Stakes: the Top 5 Regrets of the Dying (Bronnie Ware) and the Cornell study that found 76% of people's biggest regret is not fulfilling their ideal self [22:00] Brian's four-question challenge: is fake it till you make it too ambiguous to be effective advice? [26:00] Krista's close: context matters, ready is a decision not a feeling, and nobody is going to prison [27:27] Faking it in marriage, parenting, and every other role that comes with no instruction manual [32:19] The vote: do you buy it? KEY QUOTE "Ready is a decision, not a feeling." MENTIONED IN THIS EPISODE Switch by Chip and Dan Heath Nike's "Just Do It" — origin story of the slogan (Dan Wieden, Wieden+...
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