We're trying to sell to a buyer that no longer exists
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
We're trying to sell to a buyer that no longer exists
-
Gesprochen von:
-
Von:
Über diesen Titel
We've spent the last decade obsessing over what we sell, while ignoring how people actually buy from us.
When revenue numbers disappoint, our de facto reaction is to blame plausible external factors.
We reach for these explanations because they don't require us to look at our own contribution to the current situation, which should probably tell us something.
The underlying logic of how we actually engage buyers probably hasn't been seriously pressure-tested in at least a decade.
The Cognitive Marketer
The premier B2B Marketing Podcast brought to you by KEXINO - https://kexino.com/
Find out more about us at these places:
LinkedIn: https://www.linkedin.com/company/kexino
Instagram: https://instagram.com/wearekexino
YouTube: https://www.youtube.com/c/Kexino
Threads: https://www.threads.net/@wearekexino
BlueSky: https://bsky.app/profile/kexino.com
Gee Ranasinha public speaking website: https://gee-speaks.com
