In this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Shannon Urban-Denise, Founder & CEO of ROAM THC Beverages, for a raw, unfiltered conversation about sobriety, anxiety, entrepreneurship, and the future of hemp-derived beverages.

Shannon shares her journey from corporate healthcare and “mom wine” culture to rehab, five years of sobriety and eventually discovering hemp-derived THC beverages as a different path forward. What started as personal survival turned into ROAM - a craft-brewed, small-batch THC beverage brand focused on real ingredients, social responsibility, and reasonable regulation.

This episode goes beyond product talk. It dives into:

• Alcohol culture and recovery
• Anxiety and presence vs. escape
• Building a THC beverage brand from scratch
• Distribution challenges in Pennsylvania & New Jersey
• The fight for hemp beverage legislation
• Why social responsibility matters in emerging categories

No scripts. No talking points. Just two Drexel grads who accidentally discovered they overlapped in college - now building in a category reshaping the adult beverage industry.

If you’re a founder, operator, distributor, policymaker, or someone questioning your relationship with alcohol - this conversation is for you.

Learn more about Roam: ROAMDrink.com

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The episode is brought to you by The FreeMind Group - FMGStrategy.com

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Presented by The FreeMind Group - FMGStrategy.com