Ep536: Danny Goldberg - Bumping Into Geniuses (Led Zeppelin, Nirvana, & more)
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Danny Goldberg shares insider stories from his 50-year career as Led Zeppelin's publicist and Nirvana's manager, revealing Kurt Cobain's creative genius and the first-hand dynamics behind rock's biggest bands.
Order Danny's book "Bumping Into Geniuses" here
Topics Include:
- Danny discusses the 2026 reissue of "Bumping into Genius"
- Admits his turntables are mostly for show, prefers streaming now
- Kept about 100 vinyls including The Fugs on ESP Records
- Answered a Billboard ad not knowing music business existed
- Found his calling through enthusiasm and sensitivity to artists
- Became Led Zeppelin's US publicist in 1973 for Houses of the Holy
- The biggest band in the world had never gotten positive press
- Peter Grant described them as "just mild barbarians"
- Bonzo would arrive early to tune drums for each room's acoustics
- Jimmy Page avoided TV—felt it couldn't deliver Zeppelin's true sound
- Physical Graffiti era: Danny became Swan Song Records vice president
- His blues tribute pitch rejected—later repurposed for Foghat
- Robert Plant was eloquent and handled most press duties willingly
- Jimmy's Crowley interest rarely came up in day-to-day interactions
- Met Ringo, never John or George—All Things Must Pass is essential
- Nirvana's 92 Australian tour produced the Rolling Stone cover shoot
- Kurt's "Corporate magazines still suck" shirt was pure tightrope genius
- He storyboarded every Nirvana video shot by shot himself
- Appeared on Headbangers Ball in a dress to subvert metal culture
- Nevermind hit five radio formats simultaneously—unprecedented crossover success
- Kurt agreed to edit In Utero packaging for Walmart-only kids
- Fame invaded his privacy—tabloid coverage of Courtney infuriated him
- Depression and heroin predated fame—confirmed by Chris Novoselic
- Danny dismisses conspiracy theories—Seattle PD had no coverup motive
- Sub Pop planned "Cash Cow"—Kurt licensed it back as Incesticide
- Incesticide liner notes rank among Kurt's most remarkable creative statements
- Danny calls In Utero Kurt's best songwriting, his personal favorite
- Bonnie Raitt's Nick of Time gave Danny credibility to expand management
- John Silva brought Redd Kross, leading to Sonic Youth, then Nirvana
- Born Innocent documentary on Redd Kross earns Danny's recommendation
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