How to Build a Brand That Builds Trust

This episode wraps up our February series on brand voice with a focus on the single most important factor in long-term business growth: trust.

Philippa Channer walks you through five ways to build trust as a CEO—not just a marketer—so your brand reflects leadership, clarity, and integrity. From consistent messaging to transparent storytelling, this episode will help you turn browsers into buyers and fans into loyal clients.

If you’re ready to lead with more clarity and less confusion, this one’s for you.

• [00:02:00] Trust Is Your Greatest Brand Asset

• [00:03:00] Consistency Builds Credibility

• [00:04:00] Clarity Over Confusion

• [00:05:00] Be Transparent—Not Perfect

• [00:06:00] Offer Value Before the Sale

• Why trust is a CEO-level strategy, not just a marketing tactic

• What true consistency looks like in your messaging

• How to avoid vague content and speak with authority

• Ways to show transparency without oversharing

• How to build trust before your audience buys

🎯 Want to build a brand that grows with clarity and strategy? Join Philippa’s next free Strategic Marketing Canvas Workshop.

• 🎟️ CTA Link: Grab your free workshop pass

• Connect with me: linkedin.com/in/philippachanner

• Learn more: www.channerconsulting.com