Krysta's been having a moment online — four reels went viral in the span of a few weeks, one crossing 200k views — and what came with the visibility wasn't just new followers. It was a front-row seat to the darker, more fascinating side of what happens when more people start to see you.

In this episode we dive into:

• Why negativity in the comments isn't actually about you — and what it's really signaling about the person leaving it

• The difference between visibility and impact, and why chasing one without the other will stall your business

• How to use negative feedback as a mirror for your own growth instead of a reason to shrink

• What your nervous system needs before you can reflect, respond, or regulate

When More Eyes Find You (And Not Everyone's Happy About It)

• You've started posting more, letting go of the pressure to make every piece of content "do something," and something shifts — the content gets more fun, more real, and suddenly more people are watching

• The reel that went the most viral wasn't the most polished or strategic — it was a lip sync with your niece, her face saying everything, and a caption about trying to find her an uncle that apparently hit every woman in the algorithm at once

• Humor and relatability pull people in gently; confidence and opinion pull people in hard — and hard engagement doesn't always mean positive engagement

• The moment you step into your perspective unapologetically, you're no longer just posting content — you're holding up a mirror

The Psychology Behind the Comment Section

• The people who are the most rooted — genuinely happy, moving forward, building something — tend to scroll past content they don't connect with and move on without a word

• The ones who stay, who poke, who write paragraphs to a stranger they've never met, are almost always looking for somewhere to put something they haven't dealt with yet

• It's not actually about your reel about running into an old friend at a bar in the West Village — it's about whatever that person went home to after they put their phone down

• When your content reflects groundedness, presence, and excitement about life, it doesn't just entertain — it confronts the people who don't feel any of those things

What You Do With It Next

• A comment that rolls right off you isn't a reflection worth examining — but one that lodges itself somewhere, that makes your confidence wobble even slightly, is pointing at something worth getting curious about

• The question to ask isn't "are they right?" — it's "where in my own life am I saying this same thing to myself, playing smaller, holding back?"

• 27 likes and 5 real conversations will always beat 200k views and 2 — visibility is not the same thing as impact, and impact is what actually builds the business

• Regulate before you reflect: close the app, take a breath, get your feet on the ground — you cannot access clarity from inside the spiral

This episode is a reminder that the comments section is never really about the comments. Whether you're a creator trying to grow an audience and feeling rattled by what's coming in, or a consumer who's caught yourself doom-scrolling into someone else's arguments at midnight, this episode gives you the framework to understand what's actually happening — and what to do with your energy once you know. There is no such thing as someone doing better than you trying to bring you down. That's the whole thing.

Looking for more on this topic? Check out our recent episode on what responsibility creators have when it comes to sharing their opinions online — it's the perfect companion to everything we covered here.

Follow Krysta:

Instagram: @thekrystahuber

Instagram: @thefitnessfyx

Instagram: @thespreadmktg