How BKREA Is Disrupting the Brokerage Industry: From Generalist to Precision Specialis
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How BKREA Is Disrupting the Brokerage Industry: From Generalist to Precision Specialis
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In the latest edition of CEO Scoop Magazine, the focus turns to a brokerage model that is redefining commercial real estate in New York City. After more than four decades as one of the city’s most accomplished generalists, Bob Knakal has launched a bold new chapter with BKREA — a firm built not on breadth, but on precision.
Over 41 years, Knakal brokered the sale of 2,388 buildings across nearly every asset class, from office and retail to multifamily, industrial, medical, and development sites. That extraordinary range gave him a deep understanding of market cycles, capital flows, and the forces that shape urban transformation. Yet with all that success, he recognized a critical shift: the future of brokerage would belong to specialists, not generalists.
