In this episode of the Bee Formless™ Flow-Driven CEO Podcast, I had a powerful and refreshingly honest conversation with Andy Lürling, Founding Partner of LUMO Labs, about life, leadership, business, investing and what it really takes to build impact-driven startups with ambition and direction.

We explored what Andy calls a “hormonal imbalance” in business, when ambition outruns purpose or vision lacks execution. We spoke about why founders must be boldly ambitious yet humble enough to ask for help, and how impact investing only works when purpose is aligned with disciplined execution.

This is a conversation about courage, clarity, and building companies that serve both planet and performance.

Through the Bee Formless™ methodology, we explored:

LEARN (Letting go)

✨ Entrepreneurship: You’re not alone in the struggle, asking for help is strength

✨ Stay Curious: Learn daily, stay focused, and refine your direction

UNLEARN (Reimagine & reshape)

✨ Fatherhood & Purpose: Investing for planet and people, the deeper why behind LUMO Labs

✨ LUMO Labs Model: Backing AI, XR, robotics and digital security startups aligned to real impact, not hype cycles

RELEARN (Test & implement)

✨ Build Culture That Attracts Talent: Align purpose, marketing and business models

✨ Venture Builder Advantage: Hands-on support and shared lived experience for founders

ACTIVE RECOVERY (Reflect & reset)

✨ Founder Burnout: Recalibrate purpose to sustain long-term impact

✨ Athlete Mindset: Discipline, ambition and team-first thinking in entrepreneurship

🎥 Watch the full episode: https://youtu.be/LGsngU_H24M

About Andy Lürling:

Andy is the Founding Partner of LUMO Labs, an Eindhoven-based impact VC and venture builder investing in AI/Data, XR, Robotics/Drones, IoT and Digital Security aligned with the UN SDGs. LUMO recently launched the €100M LUMO Rise Fund backing 30–35 European startups.

Where to find more from Andy

🌐 https://lumolabs.io

🔗 https://www.linkedin.com/in/andylurling/

💭 Where might clarity restore high flow in your business this month?

Ready for your evolution?

Book a complimentary 60-minute Bee Formless™ Diagnostic.

https://calendly.com/beeformless/programs

If you’re navigating transition or friction and you’re ready to reshape your life, leadership, or business from the inside out, book a complimentary 60-minute Bee Formless™ Diagnostic.

Book here: https://calendly.com/beeformless/programs

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