What do you do when you move to a new city, revenue stalls, debt starts stacking up—and the idea of getting a job suddenly feels real?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Nick Bonitatibus to break down how Nick went from general “video marketing for small businesses” (his words: “classic mistake”) to committing to one clear niche.

Nick shares the turning point where he opened Indeed, looked at jobs for less than five minutes, and decided Plan B was done. From there, the growth came from two key moves.

You’ll hear about:

• Why “helping everyone” makes selling harder
• How focusing on senior care created referrals and authority
• The shift from DIY courses → coaching → “digital directing” (done-with-you execution)
• What changed once Nick rebuilt the offer around client follow-through
• Why more sales conversations solved more than funnel tweaks
• How systems + delegation improved margins and reduced chaos
• The mindset: action creates clarity, and clarity makes selling easier

🎧 If you’re stuck between “I need revenue now” and “my offer isn’t clicking,” this episode will give you a simple path forward.👉 Connect with Nick Bonitatibus

• Website: https://www.thedigitalchamps.com/
• Facebook: https://www.facebook.com/TheDigitalChamps
• Instagram: https://www.instagram.com/thedigitalchamps/
• Youtube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
• LinkedIn: https://www.linkedin.com/in/nickjboni/
• LinkedIn Business Page: https://www.linkedin.com/company/thedigitalchamps/
• TikTok: https://www.tiktok.com/@thedigitalchamps

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:

00:00 The Struggles of Starting a Business

01:31 Finding a Niche in Senior Care

03:52 From DIY to Done-for-You Services

11:58 The Turning Point: Moving to San Diego

15:48 The Importance of Niching Down

20:06 Overcoming Imposter Syndrome

22:53 The Power of Testing and Iteration

25:03 Overcoming Sales Aversion

25:48 Aligning Your Offer with Customer Needs

27:27 The Importance of Niching Down

29:22 Pricing Strategies and Customer Value

35:59 Systematizing Your Business

42:40 Advice for New Entrepreneurs

45:18 Reflecting on the Journey

48:17 Conclusion and Final Thoughts

Keywords: Nick Bon, Nick Bonitatibus, Your Business Growth Podcast, Jeremy Shapiro, senior care marketing, home care marketing, niche marketing, niching down, video marketing strategy, sales calls, offer creation, service business growth, done with you services, systems and SOPs, delegation, pricing strategy, premium offer, referrals, entrepreneurship mindset

#EntrepreneurLife #BusinessOwner #ServiceBusiness #NicheMarketing #SalesCalls #BusinessCoaching #OfferCreation #MarketingStrategy #ScaleYourBusiness #BusinessSystems #SOPs #Delegation #ContentMarketing #HomeCareBusiness #SeniorCare

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