From Dark Place to $163k Pipeline
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Twelve months ago, one of my clients was in a dark place. Despite 11 years in business and a high-end portfolio, he was facing $30,000 in monthly overheads with zero visibility on future work. He was the classic Technician. Talented, exhausted, and the primary bottleneck in his own company.
In this episode, I break down the exact shift we made to move him from stagnant revenue to a $163,000 pipeline in just eight weeks. We didn’t focus on hustle. We focused on business logic and the correct sequence of growth.
If you are stuck at the $250k to $500k mark, your problem isn't a lack of effort. It is a lack of clarity on which lever to pull next.
Here’s what you’ll discover:
- The Probability Pipeline: Why scoring your leads is the only way to see three months ahead.
- Killing the Bottleneck: How to delegate creative sign-offs so the business can breathe.
- The $1,400 Day Rate: Why industry standard pricing is a ceiling you need to shatter.
- Sequence Over Information: Why the order of your fixes matters more than the fixes themselves.
- The Farmer Mindset: Shifting from daily operator to strategic CEO.
Stop acting like a technician and start building an asset.
Mentoring options : www.denlennie.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
