Most recruitment agencies believe they’re different — but in a crowded market, many still look, sound, and operate the same.

In this episode of Talent Matters, Dave Jenkins is joined by Ksenia Molodych, Founder of XOO, to explore what really makes recruitment businesses stand out. Drawing on experience across SaaS, marketing, and revenue operations, Ksenia explains why recruitment often takes inspiration only from itself — and why that holds agencies back.

They unpack the role of brand and customer experience in long-term growth, the tension between short-term sales and long-term marketing, and how alignment across sales, marketing, and operations changes everything. The conversation also tackles AI — separating hype from reality, and why AI won’t fix broken fundamentals but can accelerate growth when used properly.

We cover:

• Why recruitment agencies struggle to differentiate in a crowded market
• The myth of “our people make us different”
• What recruitment can learn from SaaS and other industries
• Brand and customer experience as revenue drivers
• Sales and marketing alignment through RevOps
• Where AI genuinely adds value — and where it goes wrong

If you're a recruitment agency owner, leader, or marketer trying to stand out, build a stronger brand, and use AI without losing the human touch, this one’s for you.

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🎧 Listen to Talent Matters for honest conversations with recruitment leaders, tech experts, and marketers helping agencies grow.

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