If you're a small business owner in Alberta struggling to get found online, this episode will open your eyes to why. We're exposing how multi-billion dollar companies like ATCO Energy and Home Depot are using "internal parasite SEO" to dominate search results in industries they have no business being in—and taking tens of thousands of monthly searches away from local trades.

In this episode, you'll discover:
- What "internal parasite SEO" is and how it differs from traditional parasite SEO
- Real data showing ATCO pulling 5,157+ monthly searches for home services in Alberta
- How Home Depot captures ~20,000 organic searches across Alberta that should go to local contractors
- The hidden costs of HomeStars' lead generation model
- What local Calgary and Edmonton trades are saying about competing with corporate giants
- 6 actionable SEO strategies small businesses can use to fight back and win

We break down the pros and cons of these corporate middlemen, share real reviews and feedback from affected trades, and give you a practical roadmap to compete—and beat—billion-dollar brands in search rankings.

Whether you're a plumber, electrician, roofer, or any home service provider in Calgary, Edmonton, or anywhere in Alberta, this is required listening.

Resources mentioned: visibilitydrip.ca