Do you feel like your LinkedIn profile is not doing anything for your business? You are not alone. The good news: fixing it does not have to be hard or boring.

In this episode of Presence to Pipeline™, host Tamika Brunetti sits down with marketing mentor and personal brand strategist Sherry Sutton for a live LinkedIn audit that is as insightful as it is funny. Sherry gets real about what is working, what is not, and how to show up on LinkedIn in a way that feels authentic and drives results.

From headlines to featured sections, premium features to personality-driven copy, this conversation is for mission-driven entrepreneurs who want a LinkedIn presence that actually converts. We also talk about how Sherry turns one podcast into weeks of content, so your visibility supports your business without feeling performative.

TIMESTAMPS

00:00 Introduction and Welcome

00:22 Meet Sherry Sutton: Marketing Mentor

02:12 The Power of Podcasting

04:01 Live LinkedIn Profile Audit Begins

06:33 Optimizing Your LinkedIn Profile

07:59 Leveraging LinkedIn Premium Features

15:05 Maximizing Your LinkedIn Headline

21:03 Showcasing Personal and Professional Accolades

24:58 Understanding Rich Media on LinkedIn

26:03 Optimizing Your LinkedIn Location

26:49 Leveraging LinkedIn’s Business Features

28:09 Crafting an Engaging About Section

31:45 Maximizing the Featured Section

33:35 Strategic Use of the Activity Section

37:20 Updating Experience and Skills

41:40 Gathering Recommendations and Reviews

46:25 Maintaining Your LinkedIn Profile

What You’ll Learn

1. How to write a high-impact LinkedIn headline
2. Why you should stop hiding your personality, even on LinkedIn
3. Easy ways to make your profile more searchable and lead-generating
4. How Sherry turns one podcast into weeks of content
5. Why visibility does not have to feel gross or hard

If this episode helps you, do me a favor: watch on YouTube, subscribe, and share it with one friend who needs a LinkedIn refresh.