In this episode, we dive into the reality that "hanging your shingle" isn't enough to get noticed in a noisy world. Host Cordes Lindow breaks down why you need to spend 80% of your early business days on marketing and how to do it without feeling "icky" or overly salesy. By focusing on providing value to strangers first, you build a magnetic brand that attracts the right clients to you.

• The 80/20 Rule: Why the business owner must lead the marketing charge.
• The Power of "One Thing": How niche focus makes you referable.
• The 3-7-27 Rule: Understanding the volume of exposure needed to build real trust.
• Clarity Over Cleverness: Why "Focus" beats "Flow" when describing what you do.
• Transparency as Value: How upfront pricing saves time and builds immediate credibility.

• [00:00] – The "Scary Website" Story: Empowering clients to take control.
• [02:40] – Why we are all in sales (and how to do it with passion).
• [04:55] – Tip 1: Get known for one thing—The Realtor example.
• [08:15] – Tip 2: Use story to connect with the emotional brain.
• [11:05] – Tip 3: Clarity is king—Moving from "Flow" to "Focus."
• [13:50] – Tip 4: Be memorable—The "Purple Cow" and the square business card.
• [16:40] – Tip 5: Visibility and the 3-7-27 Rule of marketing.
• [21:10] – Tip 6: Providing value through consistent content creation.
• [23:55] – Tip 7: The case for upfront pricing and avoiding the "demo trap."

• Book: To Sell is Human by Daniel Pink
• Concept: The Purple Cow by Seth Godin
• Framework: Donald Miller’s PEACE Soundbite Framework

For a detailed breakdown of all seven tips, including expanded examples and lessons from this episode, [read the full blog post here].

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