What if 2026 wasn’t about doing more, but finally being who you really are?

In this episode, Heather Masters shares how shame at identity level quietly drives us to collect qualifications, achievements, and approval in an endless attempt to “earn” our worth.

From Christmas romance novels to three coaching certifications and a November burnout wall, she reveals why 95% commitment to yourself isn’t commitment at all – it’s self-deception dressed as responsibility.

You’ll hear how to stop building a CV and start building a self, and what changes when you stop keeping your old life as an option.​

1. The “girlie fiction” reading binge that revealed a deeper truth about women finally dropping the script and choosing who they really are.​
2. Why so many of us live with one hand on the past – an old identity, story, or safety net – even while saying we want change.​
3. The uncomfortable truth: “Ninety-five percent commitment is not commitment. It’s self-deception dressed as responsibility.”​
4. Heather’s story of collecting qualifications “like oxygen” – three coaching certifications and countless trainings – in an attempt to feel legitimate and enough.​
5. How identity-level shame (“I’m not enough”, “I am unforgivable”) fuels achievement addiction, perfectionism, over-functioning, and people-pleasing.
6. The moment she hit “the wall of doom” with doing, and realised she was building a CV, not a self.​
7. The 2026 question: Who would you be if you stopped keeping the old life – and the old story – as an option?​
8. A gentle experiment to close the gap between 95% and 100% commitment to the life you actually want.​
9. Invitation into a free 5-day email course, “Dismantling ‘I Am Not Enough’”, for women ready to start dismantling this belief at the root.

1. 00:09 - Diving into Girly Fiction
2. 02:39 - Letting Go of the Old Life
3. 06:16 - The Journey to Wholeness
4. 08:54 - Breaking Free from Shame and Identity
5. 11:07 - Embracing Authenticity
6. 14:55 - Dismantling the Belief of Not Being Enough

1. You can’t achieve your way into wholeness.
2. Qualifications, titles, and gold stars can’t fix an identity wound – they only distract you from it for a few weeks at a time.​
3. Ninety-five percent commitment is not commitment.
4. Keeping your old life and identity as...