Recorded live from IBC2025, episode 12 of the IBC365 Accelerating Innovation podcast hosted thought-leaders from the ‘Multi-Vendor Software Live Media Exchange’ project.

Most live production environments today remain built around hardware appliances and mixed standards. While live IP cores exist, the ecosystem still depends heavily on proprietary interconnects and fixed devices. This limits agility, scalability, and efficiency at a time when production teams increasingly need to move resources between on-premises facilities, central hubs, and the public cloud.

The ‘Multi-Vendor Software Live Media Exchange’ Accelerator investigated how broadcasters can exchange high-performance video, audio, and data between media functions using generic compute, containerisation, and open interfaces. The aim was to enable low-latency, resilient, and vendor-agnostic live production facilities that can scale dynamically and interoperate across networks and clouds.

In this episode, Keran Boyd, Accelerator Project Lead at IBC, was joined by: David Atkins, CEO of Phrame; Max Smith, Developer at 3ADesign; and Peter Brightwell, Lead R&D Engineer at BBC R&D.

Live at IBC2025, the project group discussed how they delivered an iteration of the EBU Media eXchange Layer (MXL)-based containerisation of cloud workflows to allow more efficient compute and interoperability amongst vendors. The team also reflected on the impact of MXL in the broader industry and where this work will go in the future.