Personal branding is more than a logo or the brokerage you work for—it’s who you are, what you stand for, and how people experience you. In this roundtable discussion, Christy, Megan, Lindsey, and Joe break down why authenticity, life experience, and consistency are the foundation of a strong personal brand. From serving first-time homebuyers and veterans to navigating divorce transactions with care and discretion, the hosts share real stories that show how trust and storytelling shape long-term success in real estate and lending.

In this episode of The Real Estate Ripple, the hosts explore what it truly means to build a personal brand—and why clients choose you, not just the company logo on your business card. They discuss how life experience often matters just as much as professional credentials, and how leaning into your authentic strengths helps attract the right clients.

• Your personal brand is who you are, not the brokerage name or logo you sit under

• Clients work with people they trust and relate to, not just companies

• Authenticity matters—trying to be everything to everyone damages credibility

• Life experience can become your greatest professional asset

• Niches often develop naturally through personal stories and challenges

• Storytelling is more powerful than “selling” when building a brand

• Consistency and vulnerability help create long-term trust

• Professionalism, discretion, and confidentiality should always be part of your brand

• Social media works best when it reflects both your personal and professional life

• Quality connections matter more than follower count.

• Why personal branding goes beyond logos and company names

• How educators, listeners, and problem-solvers stand out naturally

• Serving clients through difficult life transitions like divorce

• Using personal mistakes as teaching tools for clients

• Building trust through boundaries, permission, and confidentiality

• Sharing stories on social media without oversharing or violating privacy

• Finding your niche through lived experience

• Letting your brand evolve as your business grows.