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Most founders rush to hire for roles they've never done themselves—then can't figure out why they can't hold people accountable or spot real talent. The mistake: filling seats before understanding what success actually looks like in that position.

I break down the hiring philosophy that cost me hundreds of thousands to learn: why mastering the role first changes everything, the shift from hiring specialists to hiring grit, and Gary Vee's controversial take on protecting company culture at all costs. The reality check: you can teach skills, but you can't teach work ethic.

➡️ Timestamps

00:00 The Hiring Philosophy Nobody Teaches You
01:04 Master the Role Before You Hire For It
01:39 Why Team Members Say "What Took You So Long"
02:19 Cultural Fit Isn't Negotiable
03:03 Personality vs. Skills: What Really Matters
03:16 Gary Vee's Bold Take: Culture Over Performance
04:08 Creating Job Descriptions That Actually Work
05:22 The 90-Day Probationary Period Strategy
06:14 The Early Warning Signs of Cultural Decline
07:03 How Culture Evolves With Company Size
08:08 Building Teams That Protect Your Culture

➡️ Connect With Leo Pareja

LinkedIn: https://linkedin.com/in/leopareja/
Instagram: https://instagram.com/leopareja/
Podcast: https://www.youtube.com/@leo.pareja