In episode 78 of Effective Immediately, DJ Hed and Gina Views break down J. Cole’s surprise mixtape Birthday Blizzard ’26, where he fires back at Symba, takes shots at rappers-turned-podcasters, and addresses his apology to Kendrick Lamar that removed him from the “Big 3” conversation. Plus, Kanye West issues an apology to the Black and Jewish communities, Ray J shares a serious health update, and we debate the cartoon Mount Rushmore of our era.

Effective Immediately is a nationally syndicated radio show and podcast that serves as the ultimate destination for cultural conversations, exclusive interviews, and relevant content. Hosted by radio and television veteran DJ Hed and new media superstar Gina Views, the show is dedicated to injecting integrity and authenticity back into the media landscape. With a unique blend of raw authenticity, industry expertise, and cultural relevance, Effective Immediately is redefining media while staying true to the voices that shape it.

0:00 Intro 2:00 Gina’s Week Recap 6:30 Childhood Trauma 13:15 Cartoon Mt. Rushmore 22:00 New J. Cole Birthday Mixtape 29:30 Who Is J. Cole Dissing In His New Songs? 35:00 J. Cole Not In The Big 3 Anymore? 52:00 DJ Hed Gives Context To His Tweet 55:00 Do People Have J. Cole F****** Up? 1:02:00 Payola In The Industry 1:10:00 Kanye West Apologizes To The Black & Jewish Community 1:20:00 Concerns & Prayers For Ray J

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