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A red suit, a pocketful of candy, and a promise to show up—sometimes the simplest rituals change everything. We trace Chad’s journey from a childhood glimpse of “Santa” to stepping into the role himself, guided by a grandfather who turned music and kindness into daily medicine. Alongside Keith, we bring that legacy to Argyle Street, where smiles, small talk, and a gentle presence help turn a busy strip into a place that feels like family.

We open with respect for Mi’kmaq territory and move into the heart of our mission: a two-eyed seeing approach to neurodiversity that pairs tradition with practical, street-level care. Chad shares how playing Santa teaches skills that matter—reading cues, using a calm voice, getting on a child’s level, and building trust without pressure. Those habits strengthen mental health, support recovery, and make social spaces safer for everyone. The community’s response—from shop staff to unhoused neighbours—shows that recognition and joy can be powerful tools for belonging.

Looking forward, we’re taking Santa beyond downtown: recovery houses, women’s shelters, group homes, and seniors’ homes, with karaoke, photos, and a focus on bringing comfort where it’s needed most. We also share what’s next for the Big Bears Podcast—audio-first now, with short-form street videos on the way—to amplify stories of resilience, grit, and growth. If this mix of tradition, service, and neurodiversity speaks to you, tap follow, share this with a friend, and leave a review to help more people find the show. Got a place we should visit next season or a story to tell? Reach out and let’s make it happen together.

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