Plan Z: Build for Upside, Not Survival | Trevor Sumner, CEO, i-Genie
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From catching the first internet boom out of Princeton, to taking a company public early in his career, to founding and exiting a venture-backed business acquired by Blackstone, Trevor Sumner has lived nearly every chapter of the startup journey.
Now he’s doing something rare: stepping in as a professional-grade CEO at an early-stage company that already had world-class domain founders and real enterprise traction.
In this conversation, Josh Linkner sits down with Trevor Sumner to unpack what it really takes to scale in an emerging AI category: the operator + domain legend partnership dynamic, how to run an elite fundraising process without becoming a hype merchant, and Trevor’s Plan Z to make i-Genie’s oversubscribed Series A, 28% quarter over quarter growth and 180% net revenue retention the new standard in a $35B market.
In this episode, we discuss:
1. How to “de-risk” a CEO transition and make the partnership a force multiplier.
What it takes for an operator-grade CEO to partner with legendary domain founders and turn tension into trust, speed, and momentum
2. Surveys Are Broken. Consumer Reality Isn’t.
Why surveys are slow, biased, and increasingly gamed—and how i-Genie turns real-world signals into decision-grade insight
3. Fundraising Is a Process, not a Prayer.
Practical tactics to create momentum, generate FOMO, and turn your “gaps” into strengths without becoming a hype merchant.
4. Alignment Creates Speed — And Speed Needs Time.
The counterintuitive truth: speed requires alignment — and alignment takes time. Trevor shares what he pushed too hard, too early, and how he recalibrated.
5. Plan Z Thinking: Win the Category, Then Rewrite the Rules.
A blueprint for what happens when everything goes right: win the enterprise, set a new industry standard, and use an agentic layer to scale distribution into a machine.
Meet Our Host
Josh Linkner is a rare blend of business, art, and science.
He's the New York Times bestselling author of four books, and widely regarded as one of the world's foremost innovation and leadership experts. On the business front, he’s been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million.
He’s also the co-founder and Managing Partner of Muditā Venture Partners — an early-stage venture capital firm investing in groundbreaking technologies. Over the
last 30 years, he’s helped over 100 startups launch and scale, creating over $1 billion of investor returns.
While proud of his business success, his roots are in the dangerous world of jazz music. He’s been playing guitar in smoky jazz clubs for 40 years and has performed nearly 2,000 concerts around the world.
Meet Mudita
Website: muditavp.com
Escape Velocity: muditavp.com/escapevelocity
LinkedIn: www.linkedin.com/company/muditavp
YouTube: www.youtube.com/@MuditaVenturePartners
