Where did the anti-farming sentiment begin, not just in Australia, but around the world? And most importantly, what can we do about it?

Claire Taylor brings a genuinely global perspective to this conversation. Originally from Scotland, she travelled across multiple countries as part of her Nuffield Scholarship, exploring how farming is portrayed, discussed and defended in different cultural contexts.

That journey eventually led her to Australia—where she fell in love with a farmer and now lives just outside Orange, New South Wales. Having only been in Australia for a year, Claire speaks candidly about what it’s like to miss your old life while navigating a major career pivot.

Once an agricultural reporter working across TV and newspapers in the UK, Claire is now the founder of her own consultancy, Agvocacy Consulting, focused on helping agriculture tell its story better.

This episode is has been made in collaboration with the Australian Dairy Conference and is packed with practical, accessible advice on sharing positive stories about farming—and you don’t need to be an influencer or media professional to do it well.

The Australian Dairy Conference is on in Melbourne from February 11 to 13, so make sure you're getting quick to book your ticket!

This is a Rural Podcasting Co. production

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