"Ads in the Answers" - What Google AI Overview & ChatGPT Ads Mean for Dental Practices
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What happens to dental marketing when ads don’t just sit next to search results, but start appearing inside the answers themselves?
In this episode of The Dental Marketing Mix, Dan Brian goes deeper into what’s actually been announced and tested around ads in AI-powered search. No speculation. No hype. Just what Google and OpenAI have publicly confirmed — and what it means for dental practices.
You’ll learn how Google’s AI Overviews are changing where ads appear, what OpenAI has said about ads inside ChatGPT, and why visibility in the AI era is no longer just about ranking number one in search results.
This episode builds on last week’s conversation about evolving online advertising in dentistry and explains why fundamentals like local SEO, reviews, content clarity, and brand signals matter more than ever as AI systems shape patient decisions.
If you want to understand how your practice shows up in AI-driven search — and what you should focus on next — this episode is a must-listen.
Check out the show notes and video episode over here: https://www.dentalscapes.com/ads-in-the-answers-what-google-ai-overview-chatgpt-ads-mean-for-dentists/ — and request a free AI visibility audit from DentalScapes to see how your practice stacks up in AI search: https://dentalscapes.com/start
