Cannabis Industry Momentum Amid Rescheduling, Hemp Curbs, and THC Beverage Boom

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Cannabis Industry Momentum Amid Rescheduling, Hemp Curbs, and THC Beverage Boom

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In the past 48 hours, the cannabis industry shows momentum from federal rescheduling signals amid tightening hemp rules and robust THC beverage demand. On January 27, President Trumps Executive Order directed expedited marijuana rescheduling to Schedule III, promising 280E tax relief for operators but no interstate commerce or full banking fixes, with DEA steps and litigation ahead[1][8]. Hemp faces contraction, including a November 2026 intoxicating products ban[6].

Partnerships surged: Safe Harbor (NASDAQ: SHFS) added Lut and Greencard on January 27 for ACH debit, closed-loop wallets, and cashless ATMs, boosting payment redundancy; shares jumped 23.1 percent[2][10]. The United Center, Americas largest arena, partnered with RYTHM and Senorita for THC drinks at events starting February 4, via Green Thumb Industries licensing[4][6].

Consumer shifts favor THC beverages for Dry January: Stew Leonards sales rose 25 percent year-over-year, stocking 75 brands versus under 10 three years ago; market projected at 4 billion by 2028[3]. Green Check hit 1.7 billion in monthly verified deposits in 2025, signaling maturing fintech[7].

Regulatory moves include Californias 1.2 billion illegal seizures since 2022, up 18x[9]; Michigans new 24 percent wholesale tax strains markets[13][14]; and Hemp Enforcement Act for FDA limits on intoxicating drinks[3]. State tweaks hit California cultivation sanitation and New York equity guidance[5].

Leaders like Safe Harbor respond by expanding fintech ecosystems for cash reduction and stability, while retailers pivot shelf space to beverages. Versus prior weeks, rescheduling accelerated post-December order, but stock volatility persists despite deals. Overall, policy optimism clashes with hemp curbs and taxes, driving innovation in payments and alt-alcohol[1][2].

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