8 - Building your audience (and leads) in rented space - The Credibility Minute
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8 - Building your audience (and leads) in rented space - The Credibility Minute
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Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.
Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.
In this micro-episode:
- The definition of "owned media" and why you need it
- How email lists and podcast RSS feeds remain independent of the technology hosting them
- The compounding search value of articles compared to the short lifespan of social posts
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
