Ever feel like you're doing everything your coach told you to do... but it's just not working?

In this episode, I'm joined by husband-and-wife duo Kristina and Herb Heagh-Avritt, co-owners of Vibrant Family Education. Their journey is a masterclass in trusting your gut when the traditional playbook doesn't fit—and still building something meaningful.

After 27 years in public education, Kristina left the classroom to help families outside the broken system. But starting their business came with its own challenges. They hired coaches, followed all the "right" strategies, and tried to build the perfect sales funnel with all the hype and urgency tactics everyone talks about. The problem? It felt completely inauthentic.

What you'll learn in this conversation:

1. Why "if I can do it, you can too" doesn't work for everyone: Not every personality type thrives with the same strategies—finding what fits YOU is everything
2. The power of consistency over hype: Three years and 160+ podcast episodes later, they're being discovered organically without the "big launch" fanfare
3. Building on integrity, not speed: Why Herb's systems-thinking approach means planting seeds now that bear fruit in 3-5 years
4. The hidden cost of "overnight success": What really happens behind those "I made $100K in 90 days" claims
5. Finding your people as a B2C business: How they're reaching parents through podcasts, library storytelling, summits, and community partnerships
6. Creating what you need: They're launching a family platform with a calendar, meeting planner, and growth compass—because Herb wanted to solve his own problem first

Kristina and Herb's story is refreshingly honest about the messy middle—the pivots, the shiny squirrels, the three years of hard work that's finally starting to pay off. If you've ever felt like everyone else's marketing strategies don't quite fit your soul, this conversation will validate everything you're feeling.

Connect with them at vibrantfamilyeducation.com

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