AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour.

In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making.

We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book.

You will learn:
- How tour customers are using AI to research and compare experiences
- What real data shows about AI traffic and conversions for tour websites
- Why your website still matters in an AI-driven world
- Simple ways to increase your authority so AI is more likely to recommend your business

This episode ties directly to the Dreaming and Planning stages of the Growth Engine and helps you understand how guests are finding and choosing tour operators today.

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Want to learn more or talk through your tour business growth?
Visit https://www.resmarkweb.com
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Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com

Chapters
00:00 How Tour Customers Are Using AI to Plan Trips
02:10 What the AI Buying Journey Looks Like Today
04:25 Where AI Fits Into Tour Research and Comparison
07:10 Do Travelers Trust AI Recommendations?
10:05 How Guests Move From AI to Tour Websites
13:00 Real Examples of AI Influencing Booking Decisions
16:20 What AI Traffic Data Tells Tour Operators
19:30 Why Your Website Still Matters in an AI World
23:40 How to Show Up in AI Search Results as a Tour Operator