Why Getting Clear on What You DON'T Want Matters More Than Your Business Plan with Kameran Al-Areqi
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What happens when passion meets reality in online business?
In this episode, I sit down with Kameran Thompson Al-Areqi, founder of Recognizing Potential Coaching and a certified relationship coach through the Gottman Institute. Kameran's journey from elementary school teacher to full-time marriage coach wasn't overnight—it took four years of grinding while teaching full-time, solo parenting, and trying to do everything herself.
This conversation is packed with real talk about the mistakes we make when starting out. Kamera n shares how comparing herself to other coaches making "10 grand a month" led her down a rough path of burnout and stretching herself way too thin. She juggled 10 different courses, tried to learn all the marketing herself, and gave herself a "D+ in every area of life" while attempting to coach others.
Key takeaways from our conversation:
- Why you need to listen to your people: Whether it's a partner, best friend, or mentor who sees what you can't see, their perspective is gold
- The danger of doing it all alone: Kameron waited four years to ask for help, and she breaks down exactly how hiring a virtual assistant and delegating content creation changed everything
- Branding mistakes that cost you: Her rebrand story (including losing thousands of Instagram followers to a hacker) offers crucial lessons about choosing names that are easy to spell and search
- Setting boundaries saves your business: Now she only works with seven couples at a time and takes intentional breaks between her men's and women's groups
- Building recurring revenue: How she uses School and mini-courses to create income that doesn't require her constant presence
If you're just getting started or feeling burned out from trying to do everything yourself, Kameron's story will resonate deeply. She keeps it real about the messy middle, the importance of getting crystal clear on what you don't want, and why consistency in just one or two things beats being scattered across every platform.
Connect with Kameran on Instagram @marriedandconnected or check out her podcast, Married and Connected.
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