#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast
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#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast
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Are you wondering why your clinically sound medical device still isn’t being adopted—even after pilots, approvals, and glowing data?
If you're a clinician founder ready to take your MedTech prototype to market, this episode breaks down the overlooked reason most devices fail to gain traction. It's not the product—it’s your go-to-market execution. Learn how behavior change, system fit, and implementation science play a bigger role than your evidence ever will.
- Discover the #1 mistake clinical founders make after running pilots
- Learn how to identify all the “whos” involved in adoption—and why missing one can ruin your rollout
- Understand how to turn barriers into behavior-changing strategies that scale across borders
Press play to learn the proven system for moving your MedTech device from “great pilot” to international success—without wasting cash or time.
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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
