Gordon Little of Little Peacock Wine Imports - Reflections on the 2025 US market and looking ahead
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Gordon Little of Little Peacock Wine Imports - Reflections on the 2025 US market and looking ahead
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I last spoke to Gordon Little of Little Peacock Wine imports as the final episode to the 2024 season. When asked how the 2024 year had been, I distinctly remember him describing it as “weird”. Gordon and I have stayed in touch, with occasional correspondence, and we thought it might be both fun and interesting to reconvene at the start of 2026 to get his hot takes on the 2025 season and projections (if at all possible) for 2026. As expected, his comments on the US market are interesting, forensic and steeped in experience. Gordon has been surfing the complex and competitive US market since 2011 and I am delighted to share that 2025 proved to be their most successful year to date. However, everyone will be acutely aware of the added complexities that look like they will continue to play out over the coming years, making predictions nigh-on impossible. Regardless, however it is beyond encouraging to know the Australian market has champions like Gordon out there doing incredibly hard work on the ground and relaying vital information. As always it was an honour and a privilege chatting with Gordon a huge thanks to Gordon Little of Little Peacock Wine imports for joining me on the CDP.
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