It's EPISODE 50! Before anything else, thank you to everyone who’s been listening, watching, sharing, and building with us along the way. What started as a conversation has turned into a weekly ritual, and we don’t take that for granted. Your support is the reason Brands In Play keeps showing up, digging deeper, and pushing this space forward.

This week on the show, Nic Hill and Albane Prioux sit down with Bastian Bergmann, Co-Founder & COO of Solsten and author of Press Play: Why Every Company Needs a Gaming Strategy. Bastian makes the case for gaming as a core brand channel and breaks down what most marketing teams still miss: you can’t win in games with demographic stereotypes or copy-pasted campaign thinking.

In the news, Why boring brands are failing in gaming, Coach inside The Sims 4, How Rockstar is legitimizing mod culture with an official UGC marketplace and Regal is turning Roblox play into real-world movie rewards in the US.

And for the Real-Time Review, Albane heads to London’s Outernet to break down Nike’s new immersive Nike Mind activation!

If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.

The Brands In Play Episode 50 is now live on YouTube, Spotify and Apple Podcasts.

Chapters:
Intro - 00:00
News - 02:56
Nike at London Outernet Real Time Review - 20:53
Bastian Bergmann Interview- 28:00
HIT, MISS & BET - 53:27

Purchase "Press Play: Why Every Company Needs A Gaming Strategy" on Amazon
https://www.amazon.com/Press-Play-Company-Gaming-Strategy/dp/1647826152

Follow Bastian Bergmann - https://www.linkedin.com/in/bergmannbastian/

Follow Solsten - https://www.linkedin.com/company/getsolsten/

Follow Us:

Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/

Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/

Website: https://www.brands-in-play.com/

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