Most businesses believe growth comes from more leads, more sales activity, and more pipeline. In reality, many are leaking value long before any new customer ever needs to be found.

In this episode of the Leaders in Strategy podcast, we explore why customer management is one of the most overlooked drivers of sustainable business growth and why focusing purely on sales often creates more problems than it solves.

I’m joined by Yemi Oluseun, business leader, LinkedIn strategist and client retention expert, currently Integration and Transformation Programme Director at The Change Hive.

Yemi brings experience from organisations including Barclays and J.P. Morgan, alongside years of working with businesses on customer experience, strategy and long-term value creation.

Together, we unpack what it really means to manage customers through their eyes, not just from inside the business. We talk about why many companies do not need more leads at all, but instead need to fix the gaps in how they retain, serve and grow their existing customers.

The conversation covers the foundations of effective customer management, including the role of values, clarity, and consistency, how to think properly about the customer journey, and why strategy only works when it connects to real customer experience.

We also explore practical examples of customer management approaches that have delivered tangible results, and how leaders can build frameworks that support loyalty rather than churn.

If you are a business owner, founder, or leader trying to scale, this episode is a reminder of a simple truth that is easy to forget. Without customers, there is no business. And without the right customer management strategy, growth will always be harder than it needs to be.

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#CustomerRetention #ClientRetention #CustomerService #CustomerManagement #BusinessPlan #Leadership #BusinessGrowth #Entrepreneurs #BusinessStrategy #GoalSetting #GrowYourBusiness #BusinessAdvice #Business #GrowYourBusiness #Leaders #CEO

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Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies.

To find out more, visit my website https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: http://linkedin.com/in/mike-harris-095b4775.