What happens after you make the money? In this episode, Jeff Harkness sits down with longtime mentor and serial entrepreneur Brian Will to unpack why wealth without purpose leads to burnout and how real success is built.

Brian has built, scaled, and exited businesses across multiple industries, from landscaping and insurance to internet marketing and private equity-backed companies. In this wide-ranging conversation, Brian and Jeff dig deep into the psychology of success, the concept of a “success filter,” and why most entrepreneurs unknowingly sabotage their own growth. They explore the fundamentals that actually drive enterprise value: mindset, data-driven sales and marketing, margin discipline, and cash flow clarity. The episode closes with a powerful discussion on purpose, advisory boards, and why scaling leaders must surround themselves with people who have already been where they’re going.

Key Discussion Points:

• Why money alone never creates happiness or fulfillment

• The “success filter” and how mindset determines outcomes

• From blue-collar beginnings to multiple exits across industries

• Why business principles are universal, regardless of industry

• Passive vs. active growth strategies in the skilled trades

• Sales teams, data, and why margin matters more than revenue

• Cash flow, gross profit, and knowing your numbers

• The difference between peer groups and true advisory boards

• Finding purpose after an exit, and resetting your compass