From Self-Doubt to Bestselling Author: Chef Adina's Self-Publishing Journey Titelbild

From Self-Doubt to Bestselling Author: Chef Adina's Self-Publishing Journey

From Self-Doubt to Bestselling Author: Chef Adina's Self-Publishing Journey

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 Chef Rachel Adina Mullen, founder of Adina’s Delicacies, is an award-winning plant-based chef, culinary educator, and author of the best-selling Vegan Flavors of the World Volume 1, winner of the 2025 Zibby Award for Best Book for the Foodie. She draws inspiration from her extensive travels, bringing vibrant flavors and cultural traditions to every dish. Her work has been featured on EatThisTV in the pilot series Global Vegan Kitchen with Chef Adina, where she shares accessible, delicious recipes from around the globe. Her upcoming Vegan Flavors of the World Volume 2 deepens the journey, highlighting authentic recipes and stories from kitchens across five continents.In this episode of Pivot podcast, Chef Adina shares her journey from aspiring author to award-winning cookbook creator – and the exhausting, but deeply rewarding process of self-publishing. Because when every publisher told her that her cookbook concept was "too niche," she made a decision she'd do it herself. From writing five recipes a day for four months to learning design, photography, and marketing on the fly, Chef Adina built something bigger than a cookbook – she built a business that celebrates plant-based food from around the globe.You’ll learn about:How Chef Adina completed her first cookbook in four months by creating five recipes a day (and what that process actually looked like)The real technical and financial challenges of self-publishing cookbooks, and how to market beyond your initial networkHow she travels the world to develop authentic plant-based recipes using her unique ability to mentally taste flavorsHow her cookbook integrates with her cooking classes and private chef services – plus her QR code innovation for Volume 2Guest Linkshttps://www.adinasdelicacies.com/Social Media:https://www.instagram.com/adinasdelicacies/https://www.facebook.com/profile.php?id=100091552262717www.YouTube.com/@adinasdelicaciesMemorable Quote“I think a lot of people consider healthy eating differently because some people are like – sugar is unhealthy, and I'm like – maybe, but it’s okay in moderation. Because if that were the case, all the desserts would be unhealthy. But my approach is – everything is healthy or unhealthy in moderation. Spinach is very healthy, but if you only eat spinach every day, all day, and nothing else, that's not going to be healthy. So, I think if you do a whole food-based program, and you get all the nutrients and all the vitamins and all the proteins you need, and kind of mix up your food, then I think personally it's okay.”Show Notes❤️ [2:55] Her path from burnout to breakthrough and building a global plant-based brand👨‍🍳 [4:41] How she decided to write a cookbook on plant-based food from around the world📗 [6:15] She shares the quirks of book publishing.🍽️ [10:42] About her second book that comes with videos of making recipes. ✈︎ [13:26] How her love for traveling led to learning about different cuisines🥗 [20:21] Authentic dish versus a healthy dish.📈 [25:30] How her book fits into her business as a whole.🍝 [30:01] What it means to diversify the food you eat.🥦 [33:51] Announcing Vegan Flavors the World, Volume 2.…Thanks for listening to Pivot, our vegan business interview podcast. If you are feeling inspired but not quite sure where to start, we’ve got you covered! Check out our online courses and free resources at veganmainstream.com.Loved this conversation? Explore more inspiring stories from vegan entrepreneurs on the Pivot Podcast at https://veganmainstream.com/podcast/pivot-a-vegan-business-interview-podcast/. You never know which story will spark your next breakthrough.Ready to turn inspiration into action? If you're serious about growing your vegan business and want to talk through how we might work together, book a discovery call at https://veganmainstream.com/support/discovery-call/. These aren't free advice sessions – they're real conversations for people ready to invest in their growth.Want to learn more first? Join our next live webinar at https://veganmainstream.com/resources/webinars/ and get practical tools you can use right away.
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