Summary

In this episode Stuart & Ben chat with John Lamerton as he shares his journey from a civil servant to a successful entrepreneur and author. He discusses the pivotal moments in his life that led him to prioritize family and redefine success through an ambitious lifestyle business. John emphasizes the importance of being present for his children and the challenges he faced navigating the education system, particularly with his children's additional needs. He advocates for homeschooling as a means to provide a customized education and foster confidence in children. The discussion also touches on the balance between ambition and lifestyle, time management, and the significance of teaching values to children. In this conversation, John Lamerton discusses the importance of peer groups and supportive networks for business owners. He emphasizes the value of community in navigating personal struggles and the need for a culture of recognition within businesses. The discussion also touches on the significance of understanding incentives, optimizing for lifestyle, and the critical nature of customer retention. Lamerton shares insights on the cost of customer service failures and the value of existing customers, concluding with advice for parents balancing business and family life.

You can find out more about The 1% Club, John's other amazing resources and contact him directly by visiting bigidea.co.uk

If you're inspired by this episode and would like to come on and share your Parenting Business, please do contact us at podcast@parentingbusines.com