After decades of refining Trust-Based Selling, it’s become clear that one of the biggest misconceptions is that rapport equals trust — but it doesn’t.

Positioning as a peer takes away the ability to lead the conversation and uncover the real issues.

True trust is built by stepping into the role of a trusted authority, not a friend.

In this month’s Stump The Guru show, I’ll be addressing why trying to build a peer relationship with prospects before the selling process can actually harm your authority.

I've made it my life’s mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:

· Stop "chasing" ghosts (leads that never call you back!)
· Make the sale in ONE conversation, without pressure
· Stop selling, create deep trust instead

I’ve taken my mission one step further and created a livestream show called “Stump The Guru’” -- where you get the opportunity to jump on live and ask me your toughest sales questions that you’d love an answer for.

Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at http://www.UnlockTheGame.com/FreeConsult, and join him as a guest on his podcast "Stump The Guru" and get your chance to ask Ari one-on-one questions, fill in the form to be clickable to this link: https://links.arigalper.com/widget/form/rh5YanDqzZqPHVBCKlKG