Marketing News This Week of January 21, 2026

AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.

First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.

Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.

Third, Apple and Google just announced a partnership that will reshape mobile commerce.

Fourth, professional creative tools just became accessible to everyone.

About Marketing News This Week Episodes

We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.

REFERENCE LINKS:

• Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
• Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
• Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
• Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
• Backstroke Consumer Email Marketing Survey: https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
• Apple-Google Gemini Partnership: https://www.cnbc.com/2026/01/12/apple-google-ai-siri-gemini.html
• Google-Apple Joint Statement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/
• The Information on Gemini-Siri Features: https://www.macrumors.com/2026/01/13/google-gemini-siri-capabilities-report/
• Apple Creator Studio Launch: https://techcrunch.com/2026/01/13/apple-launches-creator-studio-bundle-of-apps-for-12-99-per-month
• YouGov AI Trust Study: https://yougov.com/en-us/articles/53808-american-trust-in-ai-for-retail-consumer-sentiment-in-2025

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