Scaling a business eventually forces one uncomfortable question.
Is the company stuck, or has the CEO stopped evolving?

In this episode of the Show Your Value podcast, Lee Benson talks with Luke Peters about what changes as a business moves from early traction to real scale.

Luke shares the story of building a company from his garage to more than $80M in annual revenue, what shifted as the business grew, and the lessons that only become clear after years of leading through complexity.

This conversation explores:

- How CEO decision making changes at each stage of growth

- Why hiring experience too late creates hidden limits

- The difference between running a business and building one that scales

- What it really means to prepare a company for an eventual exit

- Why growth requires discomfort and personal evolution

This episode is for founders and CEOs who sense their company is ready for the next level but know the answer is not another tactic.

It is a grounded conversation about leadership, responsibility, and building something that lasts.

Follow the Show Your Value podcast for thoughtful discussions on value creation, leadership, and long term growth.

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