In this episode of Gluten-Free Unwrapped, host Jenny Finke sits down with Celeste Bremer, co-founder of May’s Gluten-Free Market — a 100% dedicated gluten-free grocery store and community hub in Rhode Island.

Celeste shares how celiac disease shaped her family’s journey and sparked the idea to create a safe, welcoming space where gluten-free shoppers could finally browse without fear or frustration. She opens up about the realities of launching and scaling a niche grocery business, from supply chain challenges to building trust within the gluten-free community.

Together, Jenny and Celeste dive into what makes May’s Market so special, the emotional connections customers form with truly safe spaces, and why community-driven businesses matter more than ever. Celeste also offers insight into the future of gluten-free retail and what it really takes to survive — and thrive — in today’s competitive grocery landscape.

Connect with Celeste and May's Gluten Free Market

Website: maysglutenfreemarket.com

Instagram: @maysglutenfreemarket

Facebook: @maysglutenfreemarket

Connect with Jenny Finke (host)

Follow Love Me Gluten Free on Instagram (@lovemeglutenfree) and Facebook (@lovemeglutenfreebox).

Follow Jenny's founder content on Instagram at @goodforyouglutenfree and subscribe to her newsletter at welcome.goodforyouglutenfree.com.

Connect with Jenny on LinkedIn https://www.linkedin.com/in/jenniferfinke/

Order a Love Me Gluten Free subscription box at lovemeglutenfree.com

Chapters

00:00 Introduction to Celeste Bremer and May's Market

02:38 Personal Journey: Diagnoses and Challenges

05:55 The Birth of May's Gluten-Free Market

08:39 Navigating Celiac Disease and Type 1 Diabetes

12:00 Creating a Safe Haven for Gluten-Free Shoppers

14:45 Expanding Offerings: From Grocery to Prepared Foods

17:42 Collaboration and Community in Gluten-Free Business

20:44 Future Vision: Growth and New Opportunities

23:42 Sourcing Unique Gluten-Free Products

26:30 The Changing Landscape of Gluten-Free Options

30:55 The Value of Curation in Gluten-Free Products

35:50 Building Community and Supporting Small Businesses

40:56 Challenges of Running a Niche Market

47:29 Family Involvement in Business

51:50 Personal Growth and Business Lessons

55:54 Connecting with the Community