🚀 Who Owns Your Content When AI Gets Involved?
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies shaping the future of marketing, publishing, and business.

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Julie Trelstad, Head of U.S. Publishing at Alet.ai and a publishing industry veteran with over 30 years of experience.

Julie has seen every major shift in publishing — from CD-ROM eBooks to Amazon’s rise — and today she’s helping creators navigate the next massive disruption: AI, content ownership, and creator rights.

If you’re a creator, author, marketer, coach, consultant, or business owner, this conversation will completely change how you think about ownership, ethics, and opportunity in an AI-powered world.

🎧 What We Cover in This Episode

• How AI training models actually use books, podcasts, and written content
• The truth about content ownership when AI is involved
• Why many creators don’t own the rights they think they do
• The difference between AI “training” vs AI “output” — and why it matters
• What recent lawsuits reveal about the future of creator compensation
• How AI creates new monetization opportunities (not just threats)
• Why transparency and machine-readable copyright are becoming essential
• How creators can protect and future-proof their work today

🧠 Key Takeaway

AI can’t exist without high-quality human content — and the creators who understand this shift early will be the ones who win long-term.

👤 About Our Guest: Julie Trelstad

Julie Trelstad is the Head of U.S. Publishing at Alet.ai and a longtime leader in global publishing and digital distribution. She helps authors and creators protect, license, and monetize their work in an AI-driven economy.

🔗 Julie’s Website: https://paperbacksandpixels.com
🔗 Julie on LinkedIn: https://www.linkedin.com/in/julietrelstad/

📈 About MarketSurge

At MarketSurge, we help businesses turn tools into systems — and systems into growth. From CRM and automation to SEO, AI, and full-funnel marketing, we build growth engines that don’t rely on guesswork.

🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

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Your next breakthrough shouldn’t be a guess. 🚀